Social Media Etiquette: How to Build a Balanced Social Media Presence

Culture Chats

Written by Nathan Hall |


Social Media has become one of the main sources of information. We use social media daily for various reasons, such as connecting with friends, checking out reviews for potential services, or even to build our professional networks. However, many folks today are trying to better navigate how much they should share of themselves, so that it doesn't compromise them professionally. As professionals, you may use social media to connect with other people who in the same field as you on LinkedIn. You may also use other platforms like Instagram to follow people who share information about topics that spark your interest; however, being the content creator and posting on your personal page can sometimes feel intimidating. You may think about whether your employer will be ever come across your page and if the way you represent yourself online will align with your workplace. As reported by Business News Daily, up to 70% of employers conduct social media screenings during the hiring process. It is extremely important for one to be conscious of the type of content they share on their public profiles as it may implicated you during your job search or at work.

In this Culture Chat, our speaker touches on what social media etiquette is and why it is important for us to be mindful of what we post online. Unfortunately in our day and age, once things land on the internet, they are permanent.

You'll Learn How To

  • How to build a balanced social media presence
  • How to determine which social media platform to use
  • How to leverage your key skills and knowledge to build brand authority
  • What is cancel culture and can you avoid it?
  • How to navigate emotionally triggering content
  • How to navigate your online footprint?

Speaker Bio

Grinjé Bringi is a professional makeup artist, content creator and entrepreneur currently based in Toronto, Ontario. After 10 years in the beauty industry, Grinjé launched Makyaj by Grinjé in 2020 selling premium silk eyelash sets. As a small business owner, Grinjé utilized social media to increase brand awareness and land features on daytime television programs including CityLine, the Marilyn Denis show and more. Grinjé supports upcoming content creators and small businesses to navigate social media in a way that positively represents their brands and stories.


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