5 PR Tips to Level Up Your Self-Marketing

5 PR Tips to Level Up Your Personal Self-Marketing

Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, especially the media. Many of us today are looking to market ourselves and the work that we do for various reasons. Whether it is to effectively showcase our qualifications for a particular job or industry or to promote the value of our businesses. Knowing techniques of how one can turn a good post into a great post on social media may help expand your reach. Sharing the most relevant things about your experience and yourself in professional networking spaces can also be the catalyst to you landing that dream role.

This session will provide a PR perspective to help you level up your personal self-marketing skills on social media and in professional spaces. We will look at business social media platforms such as LinkedIn and learn about key creator tools you can use for free in order to reach a wider network.

What You'll Learn

• Optimize your profile: How to write a strong personal brand statement communicating your expertise, values, and qualifications
• Connecting with your Network: How to use social media effectively to network and connect with people within your industry
• Become your own PR manager: How to become your own PR manager and better position yourself online and in person

Speaker Bio

Melissa Zuleta Jiménez is a Colombian-born woman based in Canada. She is a social media specialist with expertise in public relations and political science. Melissa has worked across a variety of industries and sectors to support clients with their brand storytelling. Melissa has been working in the digital marketing space for a number of years and strives to bring people’s ideas to life through collaboration and creativity. Melissa is passionate about many things, especially art, film, cooking, spending time with friends and family, and cuddling with her three-legged tabby, Cleo

Worksheet

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Melissa's Social Media: LinkedIn Instagram